"Summer Fly Season"

Summer Fly are the two words that sum up a collaboration between LaVie and Lumno Media. In two discrete locations we were able to not only show how we see LaVie as a clothing brand but how we see lavie {Life}. This shoot is a prelude to what is in store for this Fall. Look out for more teasers, and an up and close look of what Lumno is...





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More than just wealth...

David de Rothschild born on 1978 in London was the youngest to receive the family’s banking fortune. A young wealthy handsome man, instead of being like the typical rich kid he put his time and money into something that would grow; his education. After leaving Collingham College in 1996 he attended Oxford Brookes receiving a 2:1 B.Sc in Political Science and Information Systems. Rothschild later studied at the college of Naturopathies Medicine. By the age of twenty, he started his own business, sold it and bout an organic farm in New Zealand.

In 2006, Rothschild was invited to join and expedition team across the polar cap. They spent over a hundred days crossing the Arctic from Russia to Canada. He became one in forty two people to accomplish this task and the youngest British to do it. Then at age 31 being the youngest Briton to reach both geographical poles. His new mission Plastiki Mission, named after Thor Heyerdehl’s 1947 Kon-Tiki project, is to bring to attention all the non-biodegradable plastic in the world’s oceans by sailing 8,000 miles across the pacific. Throughout the mission he will point out the Trash Vortex, an area of sea containing millions of tons of plastic. This area is believed to be six times the size of UK. On the mission he has his six person crew, including himself, and his global phone because how else would he get in touch with the rest of the world?



Garbage by Los Angeles beach


Trash Vortex on the Pacific coast, a couple hundred miles off Hawaii

In reality this plastic that is forgotten as soon as it hits the water. The plastic is killing more than a hundred thousand mammals and sea turtles each year. The plastic bags, coffee foam cups and bottle caps are often found in dead dolphin and sea lions. About two hundred and fifty billion pounds of plastic pellets are produced each year. The major problem about plastic in the water is that this plastic contains toxic chemicals like DDT and PCBs which were banned ten years ago. These chemicals alter DNA and we have to remember marine life is a major part of our diet. So who are we really hurting? Ourselves?

follow the Journey: http://www.theplastiki.com



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The Roots- Dear God (new video)

Here at Lumno Media's blog, we try to stray away from posting up music videos or listing what rappers are doing with their lives. Instead we focus on up and coming artists, and showcasing talent. All at the same time paying respects to the greats. The Roots are coming out with their 11th album coming out. The Roots came out with a Single Dear God (2.0). Jason Goldwatch sitting behind the camera, directed a interesting video. The concept is ill, taking the Taxi approach Jason Goldwatch twisted it into a modern and very real situation of life. How I Got Over will be out this summer. Stay tuned for updates on the concert The Roots are having in Central Park. Lumno will definitely be there getting hands on coverage.

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Boondocks- Medicine In Your Candy

The Boondocks is running its third and final season on Adult Swim. All three seasons have been filled with hilarious content laced with a dosage of truth.

Started by Aaron McGruder as a comic strip inside his alma maters' university, "The Boondocks" was a way to tell the truth about society while hiding it behind humor. As a popular saying goes "best way to give a child medicine is by hiding it in his candy". McGruder does this perfectly as he mixes in big issues in society (ex. like America's debt to China) into a hilarious premise (dodgeball game; US wins and debt is wiped away). The third season has been nothing short of amazing how the mix between funny and realness is perfected. The latest episode (see below) shows the absurdity African-Americans must deal with in "Hollywood". The episode parodies Tyler Perry and his famous character "Madea".


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Sol Lewitt gave art new meaning and a complete new face on reinventing the foundation of expression.So simple and yet revolutionary.
Sol Lewitt (September 9, 1928 - April 8, 2007) was an American artist who was part of the Conceptual art and Minimalism movements. With his vision and perspective of art, he managed to scrape the true essence of a work and break it down to its foundation, its two and three dimensional form; plain old geometrical shapes. Of course when you think of great artist and painters first few names that are going to pop up is Picasso and Van Gogh, but little people know about great American painters. Lewitt has been the solo topic of hundreds of galleries and museums around American since 1965. When Lewitt died he left a giant footprint on contemporary art and a whole new approach to expressing yourself in a basic and most appealing manner.

Sol LeWitt, Tower, Figge Art Museum, Davenport, Iowa, USA, 1984.

Indoor space at an exhibition


at the 59st train station (A D B and C lines)


Even shirts that follow on with tradition, what Lewitt brought to the table what more than just art. it was a new wave of thinking.

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Alright so time and time again I've been getting request and questions about one of our "secret" locations. Well in reality it isn't really all that secret, in fact many other photographers know the location very well. What makes this location oh so special are the brilliant colors, beautiful works and its architect. 5 POINTZ became an enormous canvas for graffiti writers from all over. In 1993 it was discovered and called the “Phun Factory” by Pat DiLillo. The main purpose of this building was to encourage graffiti writers to showcase their art work on the building instead of vandalizing other property. So without further a due, here is what you guys all been waiting for...






...and ofcourse we give credit, so thanks to 5POINTZ: 5 Pointz
www.5ptz.com
45-46 Davis Street
Long Island City, NY 11101
(317) 219-2685


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The 40oz Experience Pt.1

The 40oz Bounce Experience from Mr.3spinal on Vimeo.

40oz Bounce is an event that is hosted in Manhattan and Brooklyn every year during the summer. We had the opportunity to head over and see what is it all about. This clip shows our travel to the event and our brief interaction with it. When we got there it was definitely a good ambiance and the weather was complementing it as well. Unfortunately the "authorities" felt that they needed to break it up because it became "unsafe". Sometimes I don't understand why when people get together and try to enjoy themselves in a care free matter, there always have to be "order". The care for safety is understandable, but when it is because there is no permit or there's too many people they decide to shut something down. Thats when it gets annoying and becomes a drag. Fortunately for us [Lumno] it was only the beginning. This is only the first part of the day. To be continued...

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The Demolition Man

"Soul Searching".... When you hear this, what do you think of? Well Dale "Demolition" Reyes is going to tell you a story with his debut mixtape "Soul Searching". Lumno Media was with him every step of the way as we did the back cover, logo, and shot the videos for every song on the project. With limited features, Demolition shows you a vivid picture of a journey....to find himself.


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Thank Me Never

Word of mouth spreads pretty quickly "Sounds Like Paper 2010" was the go to event in New York City this afternoon. After waiting for one of the most anticipated albums of the year to be officially put out for sale; there was a free concert that Drake was going to attend. Along with the "mmbop boys" Hanson, and up and coming Crunk/Punk artist Ninjasonik. Drake was scheduled to preform at the free concert. Unfortunately when the word free is used people tend to come by the thousands. NYPD estimated about 20+ thousand people in the crowd. Lumno Media was there firsthand to see the chaos take place. Pictures speak for themselves...




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I."BAM" D.
Location: NY City

"When there's a will there's a way" is the quote my mother had always told me from when I was young. I never let any doubt come across my mind. So there's no doubt that I'm a very driven and ambitious person. My love for art started when I was 5years old. Always seeing my brothers drawing comic book characters and Japanese anime caught my eye and made me want to draw. As my abilities grew I took my talent into a different direction; into graffiti. In which throughout time got the privilege and pleasure to collaborate with some of the best writers. LUMNO is more than just a media group to me its more like a family and that's to say the least.......

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Jean Paul Cortorreal
21
Upper Manhattan,Washington Heights, New York

Growing up I was always the book smart kid who got straight As on everything. My older brother who was also smart, could draw so he was pinned as the "artistic" one. I was thrust into the world of academics while he was more relaxed and into his drawings. I took karate classes, he took a painting course. My artistic views were cast into his shadow. As I grew older into high school I met Nelson. He was into this graffiti thing that let my imagination run wild. This is where I let my artistic side really show. Started with sketching my ideas down to now trying new things on a MacBook. Through Nelson is where I met the rest of the Lumno family. They say you can tell a lot about a person by the company you keep, and I can say I'm glad to be in the company of creative geniuses alike.

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Name: Jonathan Espinal
Age:20
Location: Harlem, New York
Occupation: Lifeguard | Photographer

I was born on the two-hundred fifty-first day of the year nineteen eighty-nine. Lived in Harlem for a short bit of my life then moved to the Bronx. At the age of fifteen I moved back to the place I'll always call home, Harlem. Growing up my house was a typical single parent home with one sibling. At the age of nine I became the only child in my household, and had to learn things the hard way. I was always the kid to do things against the grain. Never settle for the predictable thing and make sure that no matter what, with every interaction I came across I always made a lasting impression. I accustomed myself into embracing change and loving it for what it brings. With change I stumbled upon people that to this day I will always have their back and vice versa. In the year two thousand and five I was introduced to four individuals that I call my brothers. Not because we are friends, or partners, but because it's a genuine feeling. Together we form a group of five characters/personas/individuals that make LUMNO possible. LUMNO is something that illuminates ideas, it's not a company, but a lifestyle. A lifestyle of change that is always amending the things people see that are the norm and turning it into a vision. A vision that words can’t express, when seen there's nothing to question, but everything's understood.

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Name: Gerardo "Arsenal" M.
Location: Harlem NYC
Graphic Designer & Photographer
Growing up in a large family with different people around, we all had a wide range of artistic and creative views. Art and fashion were key factors that were established at birth by my mother. She's been designing clothes since she was about sixteen years old. I would always see her draw out sketches of dresses, and two days later they were done. She has always supported me with anything that I've pursued in life. The only thing that she has questioned was the countless hours I would spend behind a computer with little sleep. Every night I would stay up and try to learn something new while learning Photoshop 7. It was a very creative and great learning process. It was hard to learn things on my own but, I did. Recently I got into photography, it has been a great experience learning the many different aspects of it. I have also been extremely humbled because many of people say I have potential. I always had a feeling that I could make it in the multimedia industry. While growing up I had a close group of friends. We're all creative in different categories of art; ranging from graffiti to 3D rendering. While trying to come up on my own we decided to work as a team and work with my family. That's where LUMNO was born...

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Name: Nelson "Nelz2Much" F.

Location: Harlem, New York

Brought up in a household of love, family is all I knew. You stick your hand in fire for each other and you will never have to watch your back was the rule we lived by. Now with the ability to be my own person I continue to help, listen and guide."Taking it one step at a time" is usually the motto for most [regular] people. I'm one with ZERO patience. I feel like if it can be done today, it should and it WILL. Which is how I fell into place with my family (LUMNO). We bring imaginative, creative, new and exquisite ideas of tomorrow today. We work as one. Sometimes I even feel like we need a new medium to express ourselves, but for now we shall use the only thing given to us..... family.

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