The TakeOff-Summer Fly Season

We once leaked some footage from our photo shoot with LaVie, more and more of our devoted fans kept asking about the rest of the photos and when they will be available. Our work is meant for you guys; the fans. We decided to go ahead and break some rules just for you. Here are the money shots we promised, you asked for them and we supply them. So we present to you the TakeOff clear your runways for "Summer Fly Season"

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The Phun Phactory Aerosol Art Corp. is a non-for-profit dedicated to promoting aerosol and mural arts, while securing public space for artists to showcase their work. We provide a safe haven for artists to paint on the extoriors of industrial building, beautifying the neighborhood. The Phun Phactory was founded in 1993 by Pat DiLillo and the late pioneering graffiti artist Michael "IZ THE WIZ" Martin. The project first occupied an industrial area of Long Island City, Queens, directly across from the MoMA/P.S. 1 Museum. Through out its history The Phun Phactory attracted celebrated artists from around the world and served as a backdrop to countless movies, advertisements and events...

The Phun Phactory will re-launch in 2010, making its headquaters in Williamsburg, Brooklyn. The new Phun Phactory project will convert an entire industrial zone on the Brooklyn water front into an outdoor mural art gallery- A neighborhood of art. The scale of this project will stimulate the New York City art scene. Artists will have an outlet to further their careers and art lovers will have a place to experience these works as if they were in the studio with the artist.


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"Summer Fly Season"

Summer Fly are the two words that sum up a collaboration between LaVie and Lumno Media. In two discrete locations we were able to not only show how we see LaVie as a clothing brand but how we see lavie {Life}. This shoot is a prelude to what is in store for this Fall. Look out for more teasers, and an up and close look of what Lumno is...





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More than just wealth...

David de Rothschild born on 1978 in London was the youngest to receive the family’s banking fortune. A young wealthy handsome man, instead of being like the typical rich kid he put his time and money into something that would grow; his education. After leaving Collingham College in 1996 he attended Oxford Brookes receiving a 2:1 B.Sc in Political Science and Information Systems. Rothschild later studied at the college of Naturopathies Medicine. By the age of twenty, he started his own business, sold it and bout an organic farm in New Zealand.

In 2006, Rothschild was invited to join and expedition team across the polar cap. They spent over a hundred days crossing the Arctic from Russia to Canada. He became one in forty two people to accomplish this task and the youngest British to do it. Then at age 31 being the youngest Briton to reach both geographical poles. His new mission Plastiki Mission, named after Thor Heyerdehl’s 1947 Kon-Tiki project, is to bring to attention all the non-biodegradable plastic in the world’s oceans by sailing 8,000 miles across the pacific. Throughout the mission he will point out the Trash Vortex, an area of sea containing millions of tons of plastic. This area is believed to be six times the size of UK. On the mission he has his six person crew, including himself, and his global phone because how else would he get in touch with the rest of the world?



Garbage by Los Angeles beach


Trash Vortex on the Pacific coast, a couple hundred miles off Hawaii

In reality this plastic that is forgotten as soon as it hits the water. The plastic is killing more than a hundred thousand mammals and sea turtles each year. The plastic bags, coffee foam cups and bottle caps are often found in dead dolphin and sea lions. About two hundred and fifty billion pounds of plastic pellets are produced each year. The major problem about plastic in the water is that this plastic contains toxic chemicals like DDT and PCBs which were banned ten years ago. These chemicals alter DNA and we have to remember marine life is a major part of our diet. So who are we really hurting? Ourselves?

follow the Journey: http://www.theplastiki.com



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The Roots- Dear God (new video)

Here at Lumno Media's blog, we try to stray away from posting up music videos or listing what rappers are doing with their lives. Instead we focus on up and coming artists, and showcasing talent. All at the same time paying respects to the greats. The Roots are coming out with their 11th album coming out. The Roots came out with a Single Dear God (2.0). Jason Goldwatch sitting behind the camera, directed a interesting video. The concept is ill, taking the Taxi approach Jason Goldwatch twisted it into a modern and very real situation of life. How I Got Over will be out this summer. Stay tuned for updates on the concert The Roots are having in Central Park. Lumno will definitely be there getting hands on coverage.

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Boondocks- Medicine In Your Candy

The Boondocks is running its third and final season on Adult Swim. All three seasons have been filled with hilarious content laced with a dosage of truth.

Started by Aaron McGruder as a comic strip inside his alma maters' university, "The Boondocks" was a way to tell the truth about society while hiding it behind humor. As a popular saying goes "best way to give a child medicine is by hiding it in his candy". McGruder does this perfectly as he mixes in big issues in society (ex. like America's debt to China) into a hilarious premise (dodgeball game; US wins and debt is wiped away). The third season has been nothing short of amazing how the mix between funny and realness is perfected. The latest episode (see below) shows the absurdity African-Americans must deal with in "Hollywood". The episode parodies Tyler Perry and his famous character "Madea".


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Sol Lewitt gave art new meaning and a complete new face on reinventing the foundation of expression.So simple and yet revolutionary.
Sol Lewitt (September 9, 1928 - April 8, 2007) was an American artist who was part of the Conceptual art and Minimalism movements. With his vision and perspective of art, he managed to scrape the true essence of a work and break it down to its foundation, its two and three dimensional form; plain old geometrical shapes. Of course when you think of great artist and painters first few names that are going to pop up is Picasso and Van Gogh, but little people know about great American painters. Lewitt has been the solo topic of hundreds of galleries and museums around American since 1965. When Lewitt died he left a giant footprint on contemporary art and a whole new approach to expressing yourself in a basic and most appealing manner.

Sol LeWitt, Tower, Figge Art Museum, Davenport, Iowa, USA, 1984.

Indoor space at an exhibition


at the 59st train station (A D B and C lines)


Even shirts that follow on with tradition, what Lewitt brought to the table what more than just art. it was a new wave of thinking.

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